Session Descriptions

Thursday, October 5

4:30pm - 6:00pm
ASC Tour at Green Bay's new Prevea Surgery Center
1830 Shawano Ave, Green Bay, WI 54303

Step into the future of healthcare with an exclusive tour of Prevea’s new Ambulatory Surgery Center in Green Bay. Join us for an inside look at cutting-edge technologies and patient-centered design that are shaping the way surgical care is delivered.

7:00pm - 8:00pm
Welcome Reception at Hotel Northland

We invite you to join us after the tour for our reception at the historic Hotel Northland. Join us in the heart of Green Bay's historic district for an exclusive evening of networking and indulgence. Delight in gourmet hors d'oeuvres and crafted beverages while immersing yourself in the timeless charm of this iconic venue.

Friday, October 6

7:30am - 8:00am
Breakfast and Visit Exhibitors

8:00am - 8:45am
ASCA Federal Update
Kara Newbury, ASCA Director of Government Affairs and Regulatory Counsel

Stay informed about the latest developments impacting the ambulatory surgery center (ASC) community with the ASCA Federal Update session. Presented by Kara Newbury, Director of Government Affairs and Regulatory Counsel at the Ambulatory Surgery Center Association (ASCA), this informative session will provide a comprehensive overview of key federal policies, regulations, and legislative changes that directly affect ASCs. Gain valuable insights into reimbursement updates, compliance requirements, and advocacy efforts that shape the ASC landscape. Join us to navigate the evolving healthcare environment and ensure your ASC remains at the forefront of excellence and compliance.

8:45am - 9:30am
State Legislative Update
Andy Engel, WISCA Lobbyist, Hamilton Consulting

Stay abreast of crucial developments impacting ambulatory surgery centers (ASCs) in Wisconsin with the ASCA Wisconsin State Legislative Update session. Led by experts from the Ambulatory Surgery Center Association (ASCA), this session offers an insightful overview of the latest state-level policies, regulations, and legislative changes that directly influence ASC operations in Wisconsin. Delve into topics such as licensure, reimbursement, and compliance, while gaining a clear understanding of the local advocacy efforts shaping ASC practices in the state. Join us to ensure your ASC remains well-prepared and compliant in Wisconsin's dynamic healthcare landscape.

9:30am - 10:00am
Exhibitor Showcase


10:00am - 10:45am Operations Panel: Lessons Learned from Opening a New ASC
Rita Keating, RN, BSN, MA HIIM, CASC; Carmel Galster, RN, BSN; and Luke Mitchell, MBA, CST 

Unlock the collective wisdom of seasoned experts in the field of ambulatory surgery centers (ASCs) in our engaging panel discussion: "ASC Opening Experiences Panel: Lessons Learned from Launching New Facilities." Join us as three accomplished professionals, each instrumental in the successful launch of a new ASC, share their invaluable experiences, challenges, and strategies. Discover the intricacies of navigating regulatory compliance, optimizing workflows, and orchestrating seamless transitions from planning to execution. This candid conversation will provide you with actionable insights, best practices, and a deeper understanding of the intricacies involved in launching a new ASC.

10:45am-11:30am
Marketing for Ambulatory Surgery Centers and Recruitment: Reaching both patients and prospective employees
Maria Nelson and Danielle Leòn, Red Shoes, Inc.

Health care marketing is becoming increasingly important in this digital age. With the rise of technology and increased accessibility to health care services, it's vital for providers to capitalize on these trends to ensure success. By emphasizing access, cost, safety and quality for patients, health care providers should be able to reach a wider market than ever before. 

In addition, recruitment of medical professionals is essential for the success of any health care organization. The goal of effective recruitment efforts is to attract and retain quality workers who share a commitment to excellence in patient care. Recruiting high-quality talent can be a challenge, but there are several strategies our agency can share that will make it easier!

11:30am - 12:30pm
Lunch and WISCA Annual Report


12:30pm - 1:15pm
Ready, Set, Go…Everything You Need to Know About the Patient Safety Survey and How to Move the Needle Towards Safer Care
Carmen Luecke, BSN, RN, NE-BC and Gerianne Fraddosio, MSN, RN, CNOR, NEA-BC

Whether you are new to the Patient Safety Survey (SOPS) or just looking for realistic ways to improve your culture, this session is here to help! The BayCare Surgery Centers (first Pathway to Excellence designated ASCs in the Nation) are excited to share their experience with the survey itself (the good, the bad, and everything in-between) while also offering insight and strategies to achieve 100% team member participation, improve the scores on 8 out of the 9 metrics within one survey cycle (2yrs), and improve patient experience and the care delivered. Learning objectives

• The Why: Share how utilization of SOPS has changed BayCare ASC culture, empowered team members to drive patient safety Page 2 initiatives from the front lines and improve the patient experience overall.
• The Survey: Review, at a high level, the survey itself, how the BayCare surgery centers have administered it, and how they were able to gain team member buy-in to achieve 100% participation in 2023.
• Moving the Needle: Share how the surgery centers utilized their results to identify areas of opportunity, develop action plans with team members, and see improvement in 8 out of the 9 categories within one survey cycle (2yrs. 2021 vs. 2023)

1:15pm - 2:00pm
Health Care Employment Law Roundup
Doris Brosnan, JD, Von Briesen

This presentation will provide the latest legal developments and strategies in recruiting and retaining employees, as well as dealing with difficult employees. Topics will include hiring, retention incentives, performance reviews, corrective action, and terminations.